In the market for vacation rentals of Orlando there are properties that charge $180 per night, and there are properties nearly identical in size, area and amenities that charge $420. The difference is not always the swimming pool or games room. Sometimes it is the decoration.
The houses themes are one of the niches of higher growth in the holiday market in Orlando. A property subject you to connect with the profile of guest right can generate between 40% and 200% more revenue than a property comparable standard. But it can also be an expensive investment that does not give the expected return if not done with your strategy.
This guide tells you when it makes sense for the themed decor, which concepts work best on the market of Orlando, what mistakes to avoid and how to position a property subject to that justify the premium rate.
Why the houses thematic work particularly well in Orlando
Orlando has something that no other vacation destination is on the same scale: the magic of the theme parks. Guests traveling to Orlando with their children are not only looking for a place to sleep. Are looking for a complete experience.
A family that comes to see Mickey Mouse in Disney wants the experience begins from that opens the door of the holiday home. A family comes by Epic Universe wants to live the subject matter inside and outside the park. The emotional disposition of the guest is what makes the houses thematic in Orlando work better than in almost any other market in the world.
The concepts themed with better performance in Orlando
Not all themes have the same performance in the market. These are the ones that generate higher demand and best rates in Orlando:
Theme parks and characters generic
The concept safer from a legal point of view and the most demanded in the market. Decor that evokes the magic of the parks without the use of characters with specific copyright: vibrant colors, murals of castles, references, abstract princesses and superheroes.
This approach allows you to charge between $30 and $80 more per night in front of a property without subject, without the legal risk of using characters recorded.
Superheroes and universe of comics (style generic)
A games room with aesthetics of comic book, room with a bed in the shape of a spaceship or decoration of superheroes generic (without using names or logos of Marvel or DC specifically) is in great demand among families with children from 6 to 14 years.
Theme of princesses and fairytale castle
A room decorated like the room of a princess, bed with canopy, pink in colour and gold, and fairytale details, you can justify between $25 and $50 more per night and attracts a segment of families with young girls and a very faithful.
Theme of dinosaur, or jungle explorer
Surprisingly popular among families with small children. Murals of jungle, bunk beds in the form of a rock or tree and details of adventure generate a differential experience at a cost of installation is moderate.
Sports and gaming
For groups of adults and adolescents, a property with room themed of sports (basketball court painted on the floor, multiple screens for gaming, aesthetic stadium) can compete in a niche outside the home and to charge higher rates on weekends and seasons without a family.
What you should know about copyright before you invest
This is the point that most owners ignore and that most problems can generate.
Disney, Marvel, DC Comics, Warner Bros., Universal and all of the core franchises have their characters, logos and aesthetics protected by copyright. Use pictures of Mickey Mouse, logos, Disney, or specific character of Marvel in the decoration of a rental property business is a copyright infringement which can result in cease and desist letters, significant fines and, in extreme cases, lawsuits.
Platforms like Airbnb also have policies on the use of images with intellectual property in the listings.
The solution is not to give up the subject. Is to do it with generic concepts inspired in the universe of the parks without the use of the trademarks specific. A good interior designer with experience in vacation rentals of Orlando knows exactly how to do it.
How much does it cost to convert a property in house themed
The cost depends on the level of detail, the size of the property and if there is a theme in the whole house, or just in some rooms.
| Scope of the subject matter | Estimated investment |
| 1-themed room (basic concept) | $2,000 to $5,000 |
| 2 to 3 themed rooms | $6,000 to $15,000 USD |
| Full house with integrated concept | $15,000 to $40,000 USD |
| Luxury house with theme premium and games room | A $40,000 to $80,000 USD |
The most efficient range for most owners is to thematize between 1 and 3 bedrooms, while the rest of the property maintains a general aesthetic attractive. That allows you to charge a premium rate without requiring the investment of a house completely themed.
The positioning doesn’t matter so much as the decoration
A house-themed without the correct positioning in the listing does not generate the return you should. The title, the pictures and the description have to communicate exactly what the experience offered by the property, and what profile guest is directed.
What works in the listing of a property subject:
- Photos of the theme in the first 3 to 5 images in the listing (not the end)
- Title that mentions the thematic concept in a clear and attractive
- Description that connects the experience of the property with the experience of the nearby parks
- Specific section on the subject in the amenities of the listing
What does not work: a property with themed decor that has the same photos generic kitchen and room at the top of the carousel. The guest looking for a house-themed’t get to see the room of superheroes if you are the first pictures’t tell him that that is what you will find.
Houses themed and maintenance: what to keep in mind
The themed decor has a maintenance cost that is higher than the decoration standard. The mural is damaged, the accessory theme are lost or break, and some elements need replacement after a certain number of stays.
To understand how the amenities that increase the price per night is related to the investment in the area and when an improvement justifies its cost, the guide of amenities and ROI gives you the framework to make that calculation.
And if you want to see real cases of vacation homes that have tripled your ROI in Orlando, including properties with differentiating elements as thematic and amenities premium, this article has the real numbers.
What more you ask the owners about houses thematic in Orlando
What platforms allow you to advertise properties themed?
Yes, with restrictions on the use of intellectual property registered. You can describe and photograph the subject freely while you don’t use logos, characters, or names specifically protected by copyright in the images of the listing.
Is it worth the investment subject to a property of 3 bedrooms?
Yes, if the profile guest from the area justifies it. A themed room well executed in a property of the 3 rooms in Kissimmee can justify $25 to $40 more per night with an initial investment of $3,000 to $5,000 USD.
How do you manage the maintenance of the decor theme?
It is part of the service management professional. The team Home Vacation Group reviews the state-of-the decor theme in each rotation of cleaning and reports to the owner when there are items that need replacement or repair.
What happens if you change the trend and the item is no longer fashionable?
The generic concepts (magic, adventure, superhero without a brand name) have a longer useful life than the concepts that are related to a movie or franchise-specific. The decoration is based on trends, culture-specific can stay outdated in 2 or 3 years.
The theme to be correct at the correct property you can change the numbers completely
Not all of the properties in Orlando need to be houses theme. But if your property is in Kissimmee, Davenport or ChampionsGate, has between 3 and 6 rooms and attracts mainly families with children, the themed decor is one of the investments with the best return available.
The secret is not to spend more. … It is in choosing the right concept, execute it well and position it with photos and description to communicate the experience before the guest making the booking.
Consultation with the team HVG how to position and manage your vacation home theme.
